Back
Festival Program
Stay tuned for updates!
Day 1
14 September 2023
MAIN STAGE, Sheraton Hotel
10:00-20:00
Get your delegate badge & the bracelet at Sheraton Hotel Lobby
REGISTRATION
12:00-12:20
Vato Kavtaradze. President, Ad Black Sea
Festival Opening & Welcome Speech
12:20-12:50
Atanas Raykov. Vice President Growth, Rakuten Viber. UK
๐ฃ๐ฅ๐๐ฆ๐๐ก๐ง๐๐ ๐๐ฌ ๐ฉ๐๐๐๐ฅ
Super Apps in the Age of AI
12:55-13:30
Ozlem Senturk. Senior Partner, Kantar's Global Sustainable Transformation Practice.
Tรผrkiye
๐ฃ๐ข๐ช๐๐ฅ๐๐ ๐๐ฌ ๐จ๐ก ๐๐๐ข๐๐๐ ๐๐ข๐ ๐ฃ๐๐๐ง ๐ก๐๐ง๐ช๐ข๐ฅ๐ ๐๐๐ข๐ฅ๐๐๐
Sustainable Marketing 2030
13:30-14:30
BREAK
14:30-15:10
Selma Thorsteinsdรณttir. Chief Creative Director, Partner
Agga Jรณnsdรณttir. CXO, CD, Partner, Pipar/TBWA. Iceland
๐ฃ๐ฅ๐๐ฆ๐๐ก๐ง๐๐ ๐๐ฌ ๐จ๐ก ๐ช๐ข๐ ๐๐ก
I Dare, I Can, I Will: The Superpowers of Advertising
15:15-15:50
Jay Richards. Co-Founder, Imagen Insights. UK
Why Should We Listen to Gen Z
15:55-16:30
Charu Menon. Managing Director & Executive Producer, Heckler. Singapore
Craft as a Love Language
16:35-17:15
Mark Pollard. CEO, Sweathead. Author, โStrategy Is Your Wordsโ. Australia/USA
Strategy Therapy: Applying This Framework on Your Most Important Client
NETWORKING SPACE, Mono Hall Batumi
18:00-20:00
Drinks, snacks, games & more
HAPPY HOUR
STAGE HOST mrktrg | Mono Hall Batumi
18:00-18:50
Conversation with Eka Kipiani, Giorgi Kvlividze; ๐๐ฐ๐ฅ๐ฆ๐ณ๐ข๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐๐ข๐ต๐ข๐ญ๐ช๐ข ๐๐ช๐ณ๐ต๐ด๐ฌ๐ฉ๐ข๐ญ๐ข๐ท๐ข
How to Nurture Creative Brilliance Without Sacrificing Mental Health in the Social Media Age
19:00-19:50
Conversation with Shota Arveladze; ๐๐ฐ๐ฅ๐ฆ๐ณ๐ข๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐๐ฌ๐ฐ ๐๐ฌ๐ฉ๐ข๐ญ๐ข๐ช๐ข
From Pitch to Pitch: Navigating the Playbooks of Soccer and Branding
ENTERTAINMENT HOST eteam | Mono Hall Batumi
18:00-20:00
Non-standard Ping-Pong, Sub-Soccer & Table Football
Preliminary Round
19:00-20:00
Table Football Association tournament
Round I
EVENING PROGRAM | Mono Hall Batumi
22:00-02:00
MokuMoku | Pastorius X
OPENING PARTY
Day 2
15 September 2023
NETWORKING SPACE, Mono Hall Batumi
11:00-11:40
HOSTED BY VISMINO
Yoga Class with Wine
MAIN STAGE, Sheraton Hotel
10:00-20:00
Get your delegate badge & the bracelet at Sheraton Hotel Lobby
REGISTRATION
11:30-12:00
โDonโt Leave Homeโ a Film by Dati Japaridze
Closed Screening supported by Kettari Foundation
12:00-12:40
Conversation with Stefan Schulz. CEO, ConvertMedia. Germany | ๐๐ฐ๐ฅ๐ฆ๐ณ๐ข๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐๐ฆ๐ณ๐จ๐ช ๐๐ท๐ข๐ณ๐ซ๐ข๐ญ๐ข๐ฅ๐ป๐ฆ, CDO | ๐ฃ๐ฅ๐๐ฆ๐๐ก๐ง๐๐ ๐๐ฌ ๐๐๐ง๐ง๐๐ฅ๐ ๐๐ข๐จ๐ก๐๐๐ง๐๐ข๐ก
Navigating the Future: The Digital Transformation of Music Marketing
12:45-13:20
Antonio Bechtle. Creative Director & Partner, BM Boutique. Peru/Lithuania
The Power of Imperfection
13:20-14:10
BREAK
14:10-15:00
Ricardo Wolff. Executive Creative Director, Innocean Berlin. Brazil/Germany
Everything You Didn't Want to Know but Were Too Polite to Stop Me
15:00-15:55
Marie Reig Florensa. Humanist, Executive Coach & Heart-Based Leadership Expert. Spain
A Leader of the Heart. Are You One of Them?
15:55-16:10
TECHNICAL BREAK
16:10-17:00
Rory Sutherland. Vice Chairman of Ogilvy. UK
An online session with Q&A
17:00-17:45
A Conversation with Rory Sutherland, Ricardo Wolff, Mark Pollard, Agga Jรณnsdรณttir. ๐๐ฐ๐ฅ๐ฆ๐ณ๐ข๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐๐ข๐ต๐ฐ ๐๐ข๐ท๐ต๐ข๐ณ๐ข๐ฅ๐ป๐ฆ
Is anyone enjoying working in advertising right now?
NETWORKING SPACE, Mono Hall Batumi
18:00-20:00
Drinks, snacks, games & more
HAPPY HOUR
STAGE HOST mrktrg | Mono Hall Batumi
18:00-18:50
DeKa, Jeronimo & Mush One โ Street Poetry Records; ๐๐ฐ๐ฅ๐ฆ๐ณ๐ข๐ต๐ฆ๐ฅ ๐๐บ ๐๐ข๐ฃ๐ข ๐๐ฉ๐ข๐ท๐ช๐ด๐ฉ๐ท๐ช๐ญ๐ช
50 Years of Beats, Rhymes, and Life: Decoding Hip-Hop's Global Cultural Impact
19:00-19:50
Conversation with Makuna Tavberidze. Head of BrandX & Marketing, TBC; ๐๐ฐ๐ฅ๐ฆ๐ณ๐ข๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐๐ฌ๐ฐ ๐๐ฌ๐ฉ๐ข๐ญ๐ข๐ช๐ข
Leading Through Change: The Evolving Role of the CMO in the Digital Era
ENTERTAINMENT HOST eteam | Mono Hall Batumi
18:00-20:00
Non-standard Ping-Pong, Sub-Soccer & Table Football
Preliminary Round
19:00-20:00
Table Football Association tournament
Round II
EVENING PROGRAM | Mono Hall Batumi
22:00-02:00
DeKa | Mush One | Jeronimo
HIP-HOP PARTY
Day 3
16 September 2023
WORKSHOP SPACE, Rooms Batumi
* In order to attend workshops prior registration is required
12:00-14:00
๐ ๐๐ฆ๐ง๐๐ฅ๐๐๐๐ฆ๐ฆ ๐ฃ๐ฅ๐๐ฆ๐๐ก๐ง๐๐ ๐๐ฌ ๐ง๐๐
Strategy Is Your Words: The Masterclass by Mark Pollard
12:00-14:00
๐ช๐ข๐ฅ๐๐ฆ๐๐ข๐ฃ ๐ฃ๐ฅ๐๐ฆ๐๐ก๐ง๐๐ ๐๐ฌ ๐จ๐ก ๐ช๐ข๐ ๐๐ก ๐๐๐ข๐ฅ๐๐๐ ๐
๐ฃ๐๐ฃ๐๐ฅ/๐ง๐๐ช๐
Eyes wide open - Creative workshop for stereotype crushers
15:00-17:00
๐ช๐ข๐ฅ๐๐ฆ๐๐ข๐ฃ ๐ฃ๐ข๐ช๐๐ฅ๐๐ ๐๐ฌ ๐ข๐ฃ๐ง๐๐ข
HOW TO USE CUSTOMER DATA: Leveraging CDPs for Data-Driven Marketing Excellence
15:00-17:00
๐๐ข๐ฆ๐ง๐๐ ๐๐ฌ ๐ช๐๐ก๐๐๐ข๐ฅ'๐ฆ ๐ช๐ข๐ฅ๐๐ฆ๐๐ข๐ฃ๐ฆ *For students only
Creative thinking session with Giorgi Kvlividze and Lado Malazonia
MAIN STAGE, Mono Hall Batumi
10:00-21:00
Get your delegate badge & the bracelet at Mono Hall Batumi
REGISTRATION
11:00-11:40
HOSTED BY VISMINO
Yoga Class with Wine
12:00-12:45
Kiazo Nadareishvili, Nutsa Dzandzava, Dachi Imedadze, Lina Cornish
Jay Richards in conversation with Gen Z
12:50-13:30
Commschool Alumni: Keti Oragvelidze, Head of Brand Strategy; Elene Sabiashvili, Head of Content; Lasha Shatirishvili, Strategic Brand Manager.
๐๐ฐ๐ฅ๐ฆ๐ณ๐ข๐ต๐ฆ๐ฅ ๐๐บ ๐๐ข๐ณ๐ช๐ข๐ฎ ๐๐ฆ๐ณ๐ช๐ด๐ฉ๐ท๐ช๐ญ๐ช | ๐๐ข๐ฆ๐ง๐๐ ๐๐ฌ ๐ง๐ฏ๐ถ๐น๐ถ๐๐ถ ๐ฆ๐ฐ๐ต๐ผ๐ผ๐น ๐ผ๐ณ ๐๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐
Weโve Entered the New Age of Creativity. Now What?
13:35-14:25
Valeri Chekheria. CEO, Rooms Hotels; Irakli Chkhaidze. Co-founder/CEO, 8000 Vintages; Salome Gvelesiani. Founder, Reckless. ๐๐ฐ๐ฅ๐ฆ๐ณ๐ข๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐๐ฐ๐ต๐ฆ ๐๐ฉ๐ข๐ต๐ช๐ฅ๐ช
The Power of Purpose: Unpacking Brands with a 'Why'
14:30-15:30
BREAK
15:30-16:20
Miguel Teixeira. Founder and Global Executive Producer, Mr.Frank; Jeannine Koch. Chairwoman of the Executive Board, Medianet Berlinbrandenburg e.V.; Sandro Gabilaia. Co-Founder / Executive Producer, Metro Production; Mari Sukhishvili. Executive Creative Director, Windfor's. ๐๐ฐ๐ฅ๐ฆ๐ณ๐ข๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐๐ข๐ด๐ฉ๐ฐ ๐๐ฆ๐ท๐ฅ๐ฐ๐ณ๐ข๐ด๐ฉ๐ท๐ช๐ญ๐ช | ๐๐ข๐ฆ๐ง๐๐ ๐๐ฌ ๐ ๐๐ง๐ฅ๐ข ๐ฃ๐ฅ๐ข๐๐จ๐๐ง๐๐ข๐ก
Roll Camera, Action! Mastering Video Production to Elevate Creativity and Craftsmanship
16:25-17:15
Mark Pollard, IMPACT CHAIRMAN, Ricardo Wolff, CLASSIC CHAIRMAN; Selma Thorsteinsdรณttir, DESIGN & PRINT CHAIRWOMAN. ๐๐ฐ๐ฅ๐ฆ๐ณ๐ข๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐๐ฌ๐ข ๐๐ช๐ฑ๐ช๐ข๐ฏ๐ช
JURY Feedback Session
17:00-19:00
Drinks, snacks, games & more
HAPPY HOUR
ENTERTAINMENT HOST eteam | Mono Hall Batumi
17:00-19:00
Non-standard Ping-Pong, Sub-Soccer & Table Football
Final Round
18:00-19:00
Table Football Association tournament
Final Round
Batumi Summer Theater
21:00 - 22:00
WELCOME DRINKS
22:00 - 00:00
AWARDS CEREMONY
EVENING PROGRAM | Mono Hall Batumi
00:00
Sumo | Tobako Tween
CLOSING PARTY